Product Submissions for WIC-Approved Food

Missouri WIC is now accepting food submissions for both limited and continuous submission categories. We select foods for addition based on federal regulations, state standards, availability and cost. Not all food submissions will be approved.

• Limited Submission categories include tofu, yogurt, soy beverage, bread, tortillas, whole wheat pasta, oatmeal, bottled juice, cold and hot cereal, infant fruit and vegetables, infant cereal, infant meats and goat’s milk.
• Continuous Submission categories include frozen fruit and vegetables, milk, cheese, mature legumes (dry beans and peas), peanut butter, canned fish, eggs, brown rice and canned beans.

The Missouri WIC program is accepting all category submissions using the Missouri WIC Product Submission Form. The survey will close on October 1, 2025. Approved submissions will be added to the food list in April 2026.

The Missouri WIC program reserves the right to change the approved food list at any time. Submissions that do not contain all of the necessary information may be automatically denied, but resubmitted for later review. Previously approved items are highly recommended for resubmission to ensure labels and UPC information are current. See the current APL here. All submissions must include the following:

• Completed Missouri WIC Foods Submission Form.
• Product description.
• Size of product (e.g., ounces, pounds).
• Full UPC (including the leading and check digits).
• Images of the full packaging label. Labels must show product name, size, nutrition panel, ingredients list and UPC.
• At a minimum, all products must meet USDA regulations on qualifications for products.

Submit the Missouri WIC Foods Submission Form and product images by completing the Missouri WIC Foods Submission survey.

Questions
Contact Missouri WIC state agency staff with questions at WICfoods@health.mo.gov or 573-751-6204.

Missouri WIC manufacturers and distributors can also sign up for product submission notifications.