eWIC - Retailers
eWIC Communication and Timeline
Be aware that due to the implementation of eWIC, a moratorium will be in place on applications for WIC authorization. The moratorium will begin July 1, 2019 and will end May 31, 2020.
Due to a project delay related to enablement of 71% of Missouri’s authorized WIC retailers to accept eWIC transactions, the Missouri WIC program will be rescheduling the eWIC Retailer Training sessions that were to be held August 27 through Sept. 13, 2019 in Jefferson City, Missouri. The eWIC retailer training sessions will be rescheduled and notices will be sent to retailers to complete a new registration. We hope to have the updated information to retailers by August 15.
The Missouri WIC program appreciates the service that authorized WIC retailers provide to WIC families and their communities. The state agency regrets the inconvenience this delay causes; however, it is critical that all implementation components are successfully tested and approved before proceeding. Additional information will be shared with retailers as soon as possible.
The eWIC implementation contractor and WIC state agency will be meeting with authorized WIC retailers via regional face-to-face meetings and conference calls prior to pilot and implementation to determine needs, address issues or concerns, and answer questions. These meetings will be an opportunity for retailers to ask questions and provide input regarding the process. All authorized WIC retailers and other representatives of the retailer community in Missouri are encouraged to participate.
To receive information about retailer meetings and conference calls, please contact the Retailer Unit at 573-751-6204 or MOWICVendorGroup@health.mo.gov.
Missouri WIC will conduct a eWIC pilot. The eWIC pilot will be in 27 counties: Audrain, Benton, Callaway, Camden, Chariton, Cole, Columbia/Boone, Dallas, Cooper, Gasconade, Howard, Hickory, Laclede, Miller, Moniteau, Montgomery, Monroe, Morgan, Osage, Pettis, Phelps/Maries, Pike, Pulaski, Ralls, Randolph, and Saline.
Begin communication with your Point of Sale (POS) providers regarding eWIC to ensure that your Electronic cash Register (ECR) system is smart card WIC capable. Retailer systems must follow Missouri WIC guidelines to support the retrieval and submission of eWIC files.
Communicate with the Missouri WIC Retailer Unit regarding any changes that may impact participation as an authorized WIC retailer. The Missouri WIC state agency and the eWIC implementation contractor will be making onsite visits to retailers to conduct POS system certifications. The Missouri WIC state agency will be conducting training sessions regarding eWIC.
Missouri WIC is developing an Approved Product List (APL). The APL includes Universal Product Code (UPC) and Price Look-Up (PLU) codes for approved WIC foods. WIC staff are actively collecting UPCs for WIC-eligible food items. Please inform the Missouri WIC Retailer Unit if eligible foods are missing from the APL, there are changes to UPCs, or new eligible products become available.
The Missouri WIC APL includes PLU codes established by the International Federation for Produce Standards (IFPS). Retailers are required to fully map (link) retailer product identification numbers for approved fresh produce to PLUs included in the Missouri WIC APL. Retailers are encouraged to audit existing PLU files to ensure accurate mapping. Information regarding the Missouri WIC APL and required retailer mapping can be found on the WIC Approved Food page.
For information regarding Missouri eWIC requirements, please review the items below.
eWIC Retailer Manual - Coming Soon
Smart Card WIC Certified Grocer Systems (*Note- This link directs to a site maintained by the Texas WIC program.)
eWIC Informational Links and Materials
eWIC Authorized Retailer Locations
Frequently Asked Questions
What is a Missouri eWIC card?
A smart card that contains WIC food benefits for a WIC household to purchase WIC-approved food at authorized WIC retailers.
Will WIC customers be able to redeem WIC checks that were already printed?
Yes. WIC retailers will be required to accept WIC checks with valid dates of use and eWIC cards concurrently until statewide eWIC implementation is complete.
Will there be one card for all household members on WIC?
Yes. One card will be issued for each WIC household.
Do WIC customers need to show identification?
No. The Personal Identification Number (PIN) eliminates the need for customer identification.
What happens if a WIC customer forgets their PIN?
Customers should be referred back to their local agency if they forget their eWIC PIN.
How will the eWIC card work at the store?
WIC customers will shop for WIC-approved items as usual. At checkout, the eWIC card will be inserted into the payment terminal where WIC-approved items will be deducted from the balance of the food benefits on the card for the current month. Unused food benefits will remain on the card and can be used at a later time. All food benefits will expire on the last day of the month at midnight.
What happens if a participant loses their card?
Customers should be referred back to their local agency if their card is lost or stolen.
What happens is a WIC customer leaves their eWIC card at a store?
Contact the toll-free number listed on the back of the card as soon as possible.
Can eWIC cards be used at self-checkout registers?
Can WIC customers shop in other states with their Missouri eWIC card?
No. Missouri eWIC cards are only accepted at authorized WIC retailers in Missouri.
Can my store accept another state's eWIC card?
Do cashiers keep a copy of the eWIC receipt?
No. The eWIC receipt will be given to the WIC customer.