eWIC - Retailers
What is eWIC?
The Healthy, Hunger-Free Kids Act of 2010, Public Law 111-296, was implemented to increase access to healthy food for low-income children, and mandates that states must implement electronic benefit transfer (EBT) by October 1, 2020 (42 U.S.C. 1786 et. seq.) for all Special Supplemental Nutrition Program for Women, Infants, and Children (WIC program) benefits. The Missouri Department of Health and Senior Services’ (DHSS) WIC program is transitioning to an EBT system, eWIC, beginning in October 2019. DHSS anticipated statewide implementation in all 118 local agencies and approximately 620 authorized WIC retailers to enhance WIC benefits delivery to over 100,000 monthly participants by August 2020.
Begin communication with your Point of Sale (POS) providers regarding eWIC to ensure that your Electronic cash Register (ECR) system is smart card WIC capable. Retailer systems must follow Missouri WIC guidelines to support the retrieval and submission of eWIC files.
Communicate with the Missouri WIC Retailer Unit regarding any changes that may impact participation as an authorized WIC retailer. The Missouri WIC state agency and the eWIC implementation contractor will be making onsite visits to retailers to conduct POS system certifications. The Missouri WIC state agency will be conducting training sessions regarding eWIC.
Missouri WIC is developing an Approved Product List (APL). The APL includes Universal Product Code (UPC) and Price Look-Up (PLU) codes for approved WIC foods. WIC staff are actively collecting UPCs for WIC-eligible food items. Please inform the Missouri WIC Retailer Unit if eligible foods are missing from the APL, there are changes to UPCs, or new eligible products become available.
The Missouri WIC APL includes PLU codes established by the International Federation for Produce Standards (IFPS). Retailers are required to fully map (link) retailer product identification numbers for approved fresh produce to PLUs included in the Missouri WIC APL. Retailers are encouraged to audit existing PLU files to ensure accurate mapping. Information regarding the Missouri WIC APL and required retailer mapping can be found on the WIC Approved Food page.
For information regarding Missouri eWIC requirements, please review the items below.
Smart Card WIC Certified Grocer Systems (*Note- This link directs to a site maintained by the Texas WIC program.)
eWIC Informational Links and Materials
Welcome to Missouri WIC DHSS Catalog #1207
This handout is to provide counseling to new participants about the WIC program. The translated versions are available for downloading: Arabic, Bosnian, Burmese, Chinese, Farsi, French, Hindi, Hmong, Korean, Nepali, Romanian, Russian, Somali, Spanish, Ukrainian, Urdu, and Vietnamese.
eWIC Authorized Retailer Locations
Authorized WIC retailers can be identified as green pins on the location map. Click here to view the map.
Look for the eWIC door decal at the entrance of an authorized WIC retailer.
Frequently Asked Questions
What is a Missouri eWIC card?
A smart card that contains WIC food benefits for a WIC household to purchase WIC-approved food at authorized WIC retailers.
Will there be one card for all household members on WIC?
Yes. One card will be issued for each WIC household.
Do WIC customers need to show identification?
No. The Personal Identification Number (PIN) eliminates the need for customer identification.
What happens if a WIC customer forgets their PIN?
Customers should be referred back to their local agency if they forget their eWIC PIN.
How will the eWIC card work at the store?
WIC customers will shop for WIC-approved items as usual. At checkout, the eWIC card will be inserted into the payment terminal where WIC-approved items will be deducted from the balance of the food benefits on the card for the current month. Unused food benefits will remain on the card and can be used at a later time. All food benefits will expire on the last day of the month at midnight.
What happens if a participant loses their card?
Customers should be referred back to their local agency if their card is lost or stolen.
What happens if a WIC customer leaves their eWIC card at a store?
Contact the toll-free number listed on the back of the card as soon as possible.
Can eWIC cards be used at self-checkout registers?
Can WIC customers shop in other states with their Missouri eWIC card?
No. Missouri eWIC cards are only accepted at authorized WIC retailers in Missouri.
Can my store accept another state's eWIC card?
Do cashiers keep a copy of the eWIC receipt?
No. The eWIC receipt will be given to the WIC customer.
What should the cashier do if an item is not deducted from the eWIC card when the customer says it is a WIC-approved item?
Customers should be referred back to their local agency. Cashiers will not be able to approve food items not included in the Missouri WIC Approved Food List.
Can multiple eWIC cards be used in the same transaction?
No. Each eWIC card has to be redeemed in a separate transaction. eWIC cards cannot be used together.