Frequently Asked Questions
Where can I get an application to become an authorized WIC retailer in
Missouri?
Applications can be found on the Retailer Applications and Form page. Completed applications and forms can be mailed or emailed to Missouri WICNS at the addresses below:
WICNS
Attn: Retailer Unit
P.O. Box 570
Jefferson City, MO 65102-0570
What do I need to submit to the state agency with my application?
The following documents must be included with the WIC Retailer Application:
- Price List.
- Current Sanitation Report that is within the past year.
- W-9
- Communication Form.
Do I have to take retailer training?
Retailers who want to become an authorized WIC retailer must attend new retailer training. State agency staff will coordinate with the retailer on the training. For more information, please contact us at MOWICVendorGroup@health.mo.gov or 573-751-6204. In addition, retailers must complete annual training per federal regulation 7 CFR 246.12(i).
What is a full-service grocery store?
To be considered a full-service grocery store in Missouri, a grocery store must meet the following the to stocking requirements:
- Five varieties of fresh vegetables and five varieties of fresh fruit.
- Three varieties of frozen vegetables and two varieties of frozen fruit.
- Three varieties of canned vegetables and three varieties of canned fruit.
- Canned fish.
- Two varieties of breadstuff.
- Minimum of three varieties each of beef, poultry and pork or lamb, for a total of nine varieties of meat.
Do I need to register with the Missouri Secretary of State for a charter number?
Yes. The store name on the application must be the same name as registered with the Missouri Secretary of State.
What is a pre-agreement visit?
As required by federal regulations, a Missouri WIC state agency representative will conduct a pre-agreement visit prior to authorization to ensure that the store meets all requirements. The state agency representative will note WIC food prices and shelf inventory on a pre-agreement visit form. They will also review and note the store’s square footage, and any concerns they find during the pre-agreement visit.
How long does the application process take?
The application process could take four to six weeks from the date that the state agency receives the complete application and all required forms from the owner.
How do I attract WIC customers?
Once a store is authorized, a message is sent to local agencies where WIC families go to receive their WIC cards and other services. The WIC families are advised of all WIC retailers in their area that accept WIC cards to purchase WIC-approved food items. Also, the WIC locations map shows the locations of authorized WIC retailers. The map is updated monthly and is also on the WICShopper app.
How do I get reimbursed for WIC purchases?
WIC transactions are processed in real time by the state agency banking contractor, and the payments are deposited directly into your store bank account. WIC transactions are processed daily.
What types of food does WIC authorize?
WIC authorizes the following types of food: milk; soy milk; eggs; cheese and yogurt; cold and hot cereal; juice; peanut butter; dried beans, peas and lentils; canned beans; infant cereal; infant formula; infant fruit, vegetables and meats; tofu; tuna, sardines and salmon; whole grain breads; brown rice; tortillas; whole wheat pasta; and fresh and frozen fruit and vegetables. Specific brands, types and sizes are listed in the WIC Approved Food List, WICShopper app and the WIC Retailer Manual.
How much do I charge for the food items approved for WIC?
WIC retailers must maintain prices for approved items that are comparable to the prices of other authorized stores of similar size and type in the same area.
What is a WIC Retailer Agreement?
A WIC Retailer Agreement is a contract between the Missouri WIC state agency and the store. This contract is a time-limited agreement and explains in detail the rights and responsibilities of both parties.
What do I do if I sell the business, move the store to another location or change the name of the store?
The WIC Retailer Agreement is not transferable, so any change of the store name, location or owner(s) makes the agreement null and void. A WIC retailer must give the WIC state agency 60 days’ advance notice. The store must submit a new application and complete the process to be considered for authorization.
How can I pay a fine or reimbursement to the WIC program?
Payments may be made online or through the mail.
If mailing a payment, please make your check or money order payable to DHSS Fee Receipts. Include a copy of the letter you received and indicate in the memo section of your check or money order that the payment is for the WIC program. Send your payment to:
Missouri Department of Health and Senior Services
ATTN: Fee Receipts
P.O. Box 570
920 Wildwood Drive
Jefferson City, MO 65012
For online payments, please follow the instructions below.
- Go to the DHSS Paying Online page.
- Scroll to the bottom of the page and select Pay Online.
- Select Make a one-time payment.
- Payment Category = WIC and Nutrition Services.
- Payment Type = Retailer.
- Complete the following fields:
- Retailer Name.
- WIC Vendor ID Number.
- Contact Name.
- Contact Telephone Number.
- Payment Information = payment type(s) and amount(s).
- Payment Amount.
- Select Add Item and Checkout to make your payment and move to step 10 in these instructions.
- Select Add Item to see the shopping cart on the right-hand side of the screen display the type of payment and the dollar amount. A projected fee will also display for making an online payment. The fee varies due to the amount of the payment and whether the payment is being made with a credit/debit card or eCheck.
- To delete a payment, select the trashcan icon next to Retailer.
- To cancel the entire transaction, select Cancel Transaction.
- Select Next Step: Payment Information.
- Complete the following fields for the retailer location:
- Name.
- Address.
- City.
- Country.
- State.
- Zip Code.
- Home Phone Number. Remember to use the retailer phone number.
- Enter the email for the person who should receive the receipt of the payment.
- Select Next Step: Add Payment Method.
- Choose the Credit Card or eCheck payment option and enter the needed information.
- Select Next Step: Review Payment.
- Ensure all the information is correct and check the box to agree to the Payment Terms of Service.
- Select Make Payment if you are ready to make the payment. If needed, you can cancel the transaction by selecting Cancel Transaction.
- After making the payment, a Thank You for Your Payment page comes up. Please print this page for your records. If you entered an email address, a receipt with the transaction information will be sent to that email address.
What is a Missouri WIC card?
The Missouri WIC card is a magnetic stripe card that contains WIC food benefits for a WIC household to purchase WIC-approved food at authorized Missouri WIC retailers.
Will there be one card for all household members on WIC?
Yes. One card is issued for each WIC household unless the household includes a foster child. A foster child will receive benefits on their own card.
Do WIC customers need to show identification?
No. The personal identification number (PIN) eliminates the need for customer identification.
What happens if a WIC customer forgets their PIN?
Customers should contact the customer service number on the back of their card to reset their WIC PIN.
What happens if a WIC customer leaves their WIC card at a store?
Contact the customer service number on the back of the card as soon as possible to report the card as lost and destroy the card. Do NOT keep the card.
Can WIC cards be used at self-checkout registers?
No. The Missouri WIC program does not authorize self-checkouts and does not allow WIC cards to be used at separate liquor sections of grocery stores or a store gas station.
Can WIC customers shop in other states with their Missouri WIC card?
No. Missouri WIC cards are only accepted at authorized WIC retailers in Missouri. WIC cards from other states may not be used in Missouri.
Do cashiers keep a copy of the WIC receipt?
No. The WIC receipts must be given to the WIC customer.
Can multiple WIC cards be used in the same transaction?
No. Each WIC card must be redeemed in a separate transaction. WIC cards cannot be used together.