Make the Grade A+ (media campaign) | School Health

The Missouri Department of Health and Senior Services (DHSS) engaged Elasticity, a St. Louis based media firm, to develop a messaging campaign to encourage students, families and school staff to practice healthy behaviors to prevent the spread of respiratory illness, such as COVID-19 and the flu. The leading idea for the campaign’s concept is to offer positive encouragement and reinforcement. The campaign gives the audience the answers to succeed against respiratory illnesses and then celebrates their work by giving them a positive “grade” to match the school theme. Read about ways to use these resources at your school in the Make the Grade Resource Guide.

Make the Grade A+ Resources

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Know What it Takes to Make the Grade, 8 x 10 [JPG] [PDF]
Become Head of the Class in Handwashing, 8 x 10 [JPG] [PDF]
Get an A+ in Sneezing, 8 x 10 [JPG] [PDF]
Know What it Takes to Make the Grade, 11 x 14 [JPG] [PDF]
Become Head of the Class in Handwashing, 11 x 14 [JPG] [PDF]
Get an A+ in Sneezing, 11 x 14 [JPG] [PDF]

Digital and Social Media Images

Type of Media	Post Copy	Graphic
Carousel 1	How Can You Make the Grade Against Respiratory Illness? Know what to Look For Sore Throat Runny Nose Coughing/Sneezing Head & Body Aches Fever & Chills To learn more, visit MOMakeTheGrade.com
	You Can Make the Grade Know what to Look For Help protect our schools from respiratory illnesses like COVID-19 and the flu with our toolkit Learn More
	Help Reduce the Spread of Respiratory Illnesses at Your School Wash Your Hands Often Avoid Touching Your Face Keep Away From Sick People Stay Home When You’re Sick Be Up To Date On Vaccines
	Sneeze Smarter to Make the Grade Step 1: Move away from others Step 2: Cover your nose and mouth with a tissue or your elbow Step 3: Wash your hands as soon as possible after sneezing Learn More Ways to Make the Grade
	Get an A+ In Hand Washing Washing your hands with soap and water for at least 20 seconds is a great way to reduce the spread of germs. Learn more tips to Make The Grade. Study Up for Your Health
	You Can Make the Grade Help protect our schools from respiratory illnesses like COVID-19 and the flu with our toolkit Learn More
	Respiratory Illnesses are Testing Our Students Know what it takes to Make the Grade and make our schools a healthier place for students and staff. Read Our Guide
Carousel 2	Get an A+ In Hand Washing Washing your hands with soap and water for at least 20 seconds is a great way to reduce the spread of germs. Learn more healthy tips at MOMakeTheGrade.com
	Help Reduce the Spread of Respiratory Illnesses at Your School Wash Your Hands Often Avoid Touching Your Face Keep Away From Sick People Stay Home When You’re Sick
	Know what it takes to Make the Grade and prevent respiratory illness To learn more, visit MOMakeTheGrade.com
	Cough and Sneeze Smarter to Make the Grade Step 1: Move away from others Step 2: Cover your nose and mouth with a tissue or your elbow Step 3: Wash your hands as soon as possible after sneezing To learn more, visit MOMakeTheGrade.com
	Respiratory Illnesses are Testing Our Students Know what it takes to Make the Grade and make our schools a healthier place for students and staff. Stay home when sick Fever free for 24 hours Read Our Guide
	Respiratory Illnesses are Testing Our Students Know what it takes to Make the Grade and make our schools a healthier place for students and staff. Read Our Guide

Carousel 3	Respiratory Illnesses are Testing Our Students Know what it takes to Make the Grade and make our schools a healthier place for students and staff. Read Our Guide

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Contact

School Health Program
Missouri Department of Health and Senior Services
PO Box 570
Jefferson City, MO 65102-0570

Phone: 573-522-2822
Email: SHS@health.mo.gov