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More Matters Because…

Fruits and veggies are nutrition powerhouses. Not only are they low in fat and calories they are good sources of a variety of nutrients, such as vitamin C and folic acid that promote good health.

As part of a healthy diet, eating fruits and vegetables can:

  • Help maintain a healthy weight
  • Help prevent certain cancers
  • Help maintain a healthy blood pressure
  • Reduce heart disease risk
  • Reduce diabetes risk

With over 200 choices and a variety of packaging options to make fruits and vegetables easy to store and serve, there’s bound to something to please everyone, even the pickiest of eaters. Fresh, frozen, canned, and dried—they all count. How are you going to get more?

Fruits & Veggies — More Matters® is a public health campaign to support all Americans in eating more fruits and veggies. The campaign was updated from the previous 5 A Day message to mirror the most current US Dietary Guidelines, which recommend filling half your plate with fruits and vegetables. Fruits & Veggies — More Matters is jointly sponsored by the Center for Disease Control and Prevention and the Produce for Better Health Foundation.

The Missouri Department of Health and Senior Services is the lead agency for coordinating Fruits & Veggies—More Matters activities in our state. The program encourages Missourians to eat more fruits and vegetables and to increase the availability of fruits and vegetables at home, school, work, and other places where food is served. For more information about Missouri’s Fruit and Vegetable Program or to join the network of Missouri fruit and vegetable colleagues please contact