Your Missouri WIC card

Use your WIC card to purchase WIC foods at any retailer that displays an authorized Missouri WIC retailer sign on the front door. To find an authorized WIC retailer near you, use the WICShopper app or the WIC clinic and retailer location map. Keep your card safe; it is reusable.

Missouri WIC is updating the WIC card system to improve your WIC experience starting May 1, 2025!

Timeline

Now to April 30, 2025

Continue to use your current eWIC card.

Starting March 17, 2025 and continuing through May

• Your WIC local agency will provide more information on how and when you will get your new WIC card.

May 1, 2025

• Use your new WIC card while doing your WIC shopping.
• After your first purchase with your new card you may throw away your old eWIC card.
• Keep your new WIC card safe; it is reusable.

Protecting your WIC card and PIN

PIN stands for Personal Identification Number, a four-digit secret code that allows only you to use your WIC card.

DO:

• Select your PIN when you get your card by calling customer service.
• Choose four numbers that are easy for you to remember but hard for someone else to guess.
• Protect your PIN! If someone knows your PIN, they can use your card to get your WIC food, and that food will not be replaced. If someone finds out your PIN, call customer service to change it.
• If you enter the wrong PIN, you have three more chances to enter the correct number. The card will lock on the fourth incorrect PIN entry. You may reset your PIN immediately or the card will unlock automatically at 12:01 a.m. Central Standard Time the next day.

DO NOT:

• Write your PIN on your card or keep it in your wallet or purse.
• Bend or fold your card.
• Scratch or write on your card.
• Wash your card or get your card wet.
• Leave your card near magnets, TVs, microwaves or another magnetic stripe card.
• Leave your card in hot places like the dashboard of your car.

Shopping with your WIC card

• Use your WIC Shopping List and WIC Approved Food List when shopping.
• The WICShopper app can help you identify WIC-approved foods and understand your available food benefits.
• Select the WIC food items you want to buy. Pay close attention to the approved brands, products and sizes.
• Some retailers have a designated WIC checkout lane.
• You are allowed to have a proxy shop for you. Talk to your WIC local agency for more information.
• If you are not able to purchase an item you feel should be allowed on WIC, check the size, variety and brand using the WIC Approved Food List. You may also contact the retailer’s customer service desk or your WIC local agency for assistance.

• If your card does not work or you receive an error message you do not understand, call customer service at 866-248-7553. Common error messages may include:
  • Card Not Active. Contact your WIC local agency.
  • Invalid PIN.
• If an item is damaged or expired, it may be exchanged for an identical item.
• WIC formula may only be returned to a WIC local agency for replacement benefits or exchange.

Checking out with your WIC card

• Always use your WIC card first if you are using SNAP, credit, debit or cash to pay for other things in your transaction.
• Tell the cashier you are using your WIC card.
• The cashier will scan each item.
• Give the cashier any manufacturer coupon or in-store promotions (e.g., buy one get one, buy one get one reduced, transaction discounts, store loyalty, cents-off).
• Swipe your card.
• Enter your 4-digit PIN.
• The cashier will give you a WIC redemption receipt showing what will be removed from your benefits with this purchase. Make sure it is correct.
• Press accept on the PIN pad if the redemption is correct. Press decline if there is a problem.
• If your fruit and vegetable purchase total is more than your cash value benefit amount, you can pay the difference in another form of payment such as SNAP, cash, credit or debit.
• The cashier will give you a WIC receipt. Make sure you have your card and receipt when you leave the store.

When to call customer service (866-248-7553)

• You need to set or change your PIN.
• Your card is lost, stolen or damaged (available for reporting after May 1).
• Someone is using your card without your approval.
• You want to check your food balance. You can also use the WICShopper app.
• You have questions or need help with your card.

When to call your WIC local agency

As soon as you know you are pregnant. The sooner the better for both you and your baby!

You should also call for:

• Questions about your next appointment.
• Questions about nutrition or breastfeeding.
• Questions about your WIC food benefits.
• A replacement card.
• Name, address or phone number changes.
• Comments or concerns.
• Being treated unfairly at the retailer.
• Help transferring your benefits to another state if you move.
• A Verification of Certification (VOC) form to continue participating in the WIC program in another state.

Knowing what food benefits you have available

• Use the WICShopper app. Please wait to register your new WIC card in the WICShopper app until May 1. More information will be provided via the WICShopper app later.
• Check your last receipt.
• Ask an authorized Missouri WIC retailer to check.
• Call customer service at 866-248-7553.
• Talk to your WIC local agency if you need changes to your food benefits.
• Your food benefits will be issued by your WIC local agency and expire at 11:59 p.m. on the last day of each month. Be sure to purchase all your WIC foods each month so your family receives the nutrition they need.
• WIC foods can be purchased beginning at midnight the first day of the month to 11:59 p.m. the last day of the month. Unused food benefits do not roll over to the next month.