Section VI: WIC-approved foods
Missouri WIC and Nutrition Services Retailer Manual
Section VI: WIC-approved foods
Supplemental foods are prescribed for participants based on their nutrient content (e.g., they contain iron, calcium, protein, vitamin A or vitamin C). WIC food items must meet federal nutrient requirements as outlined in 7 CFR Part 246. Please refer to the current Missouri WIC APL for details on allowable brands, flavors, sizes and varieties.
A. APL
The APL details the specific supplemental foods offered by Missouri WIC. Only WIC-approved foods in the types, quantities and sizes prescribed to the participant may be purchased. Approved products are subject to change.
B. WIC mapping
Mapping is linking a UPC or “retailer-assigned” code to a Price Look-Up (PLU) code. All retailers with an integrated system must use IFPS-specific PLU codes. All retailers with a stand-beside device can use the generic PLU code “4469” or “94469” for organic. Any fresh, pre-packaged produce must be mapped. Mixed, fresh produce must be mapped by picking one of the fruits or vegetables in the package. WIC customers could be prevented from using their WIC cards to purchase fresh produce that is not mapped in retailers’ systems, as the Missouri APL does not contain all UPCs for fresh produce.
Details on mapping WIC fresh produce are available in the WIC Mapping training. For more information on WIC mapping, refer to WIC retailer policy 2.8 WIC-approved Food and WIC Mapping.
| Item | UPC | PLU |
|---|---|---|
Broccoli 
| 000651111025 | Map to 4-digit code “4060.” |
Oranges 
| 014668130016 | Map to 4-digit code “4385.” |
Mixed Berry Bowl 
| 0662915 | Map to any of the following 4-digit codes: Blackberries “4239.” Raspberries “4244.” Blueberries “4240.” |
C. WICShopper app
The WICShopper app is available for use by Missouri participants and retailers. Features include a current food list and the ability to scan a UPC to determine if it is on the Missouri APL. The free app can be downloaded from the App Store and Google Play Store.
For more information, see the WICShopper App Flyer.
D. Product submission
If you believe an item should be WIC-approved, but it is not included in the APL, email the Missouri WIC program to request that it be added. The email must include clear pictures of the label, UPC, size and ingredients.
Submit product information to this email address for consideration: WICFoods@health.mo.gov.