March 25, 2013 WIC Update

SUBJECT 1: Public Comments on the Loving Support Award of Excellence
SUBJECT 2: Update on Immunization
SUBJECT 3: Text4baby Informational Video
SUBJECT 4: Breastfeeding Handouts
SUBJECT 5: Physical Activity Guidelines Report
SUBJECT 6: New Report - Enrolled versus Served and No Show Percentages
SUBJECT 7: MOWINS Release 2.18 - Updated Information

  1. Public Comments on the Loving Support Award of Excellence: The notice requesting public comments on the WIC local agency Loving Support Award of Excellence was published in the Federal Register on March 8, 2013 (attached).

    Section 231 of the Healthy, Hunger-Free Kids Act of 2010, Public Law 111-296, requires that USDA establish a program to recognize WIC local agencies and clinics that demonstrate exemplary breastfeeding promotion and support activities. The intent of this program is to provide models and motivate other local agencies and clinics to strengthen their breastfeeding promotion and support activities and ultimately increase breastfeeding initiation and duration rates among WIC participants.

    The comment period is open for 60 days. Comments may be submitted using the Federal eRulemaking Portal:, or by mail to Debra R. Whitford, Director, Supplemental Food Programs Division, FNS, USDA, 3101 Park Center Drive, Room 520, Alexandria, VA 22302. All comments must be received on or before May 7, 2013. You can access the notice and submit your comments at:!documentDetail;D=FNS-2013-0014-0001.

    If you have any questions, please contact Kathy Mertzlufft by email at or by phone at 573-526-4792. (ONE ATTACHMENT)

  2. Update on Immunization: The Participant Referral Policy ER# 1.101800 has been revised and approved. You will find information regarding WIC's role in immunization in the Referral Policy highlighted in yellow. LWPs will continue to provide screening and referral as a standard part of the WIC Certification process. Encourage and remind participants to bring their immunization records to the clinic for review. Continue to use the hardcopy shot records and the ShowMeVax registry to screen for participant immunization status. Please use the contact information below when LWP's have participant immunization records that need to be updated in ShowMeVax and the LWP does not have staff to update the record within the agency. Send or fax a legible copy of record which should include Name, Date of Birth, DCN number if available to:

    Lynelle Paro, Health Program Representative II
    Division of Community and Public Health Section for Healthy Families and Youth
    Immunization Assessment and Assurance, 930 Wildwood Drive Jefferson City MO 65109
    Phone: (573) 526-7659
    Fax: (573) 526-0238

    This is also a reminder to complete the immunization training webinar as an annual requirement. If you have any questions, please contact your District TA Administrative staff. (ONE ATTACHMENT)

  3. Text4baby Informational Video: A new resource for providers from text4baby ( offers information on how the program can help educate pregnant and new moms. A new video explains how text4baby works and shares testimonials from providers on how they have successfully enrolled moms in the service. Learn more about the value of text4baby and how it helps reinforce health and safety messages with patients and clients. Watch it at and share it with your colleagues and networks!

    Contact Leslie Seifert at if you have questions about Missouri's Customized Text4baby Program or if you need text4baby promotional resources for Caucasian, African-American or Hispanic populations. Thank you for the work you are doing to improve pregnancy outcomes and strive for healthy, safe infants in Missouri.

  4. Breastfeeding Handouts: The breastfeeding handout titled, "20 Great Reasons to Breastfeed" (English) has been out of stock, but is now available in the warehouse. To order, go to the MO DHSS warehouse website at and use catalog number 200.

    There is now a Spanish version of the handout, "How to Know Your Baby is Getting Enough" (attached). This handout is only available for download at the WIC Resources and Publication website at If you have any questions about breastfeeding literature, please contact Kathy Mertzlufft by email at or by phone at 573-526-4792. (ONE ATTACHMENT)

  5. Physical Activity Guidelines Report: The U.S. Department of Health and Human Services Releases Physical Activity Guidelines for Americans Midcourse Report: Strategies to Increase Physical Activity among Youth. Included in this report are guidelines for preschoolers. If you have any questions, please contact your District TA Nutritionist. (ONE ATTACHMENT)

  6. New Report - Enrolled versus Served and No Show Percentages: A new report is now available on Crystal Reports, It is located in the local agency folder under the Administrative Management folder. This report gives data on the number of households and participants enrolled, the number of households and participants served and the no show percentages. It includes unduplicated totals for the federal fiscal year. The purpose statement on the report will give you additional details. The updated table of contents for all reports on Crystal is attached. If you have any questions, please contact (ONE ATTACHMENT)

  7. MOWINS Release 2.18 - Updated Information: On July 22, 2013 we will be rolling out a new MOWINS release. Due to the many defect fixes and enhancements in this new version, we will conduct a series of teleconference/webinar training sessions. This training is mandatory and each agency is required to have at least one person in attendance. Additional persons may attend, as deemed necessary by the agency, but due to limited phone line availability, each agency is limited to only one phone line per session. The registration form for these training sessions may be found at Each agency will need to complete a registration form and submit it by Friday, May 31, 2013.

    If you have any questions about the registration please contact Florence Minor ( or 573-522-3639.


Enough Milk Spanish
ER 1.01800 Participant Referrals
Health and Human Services Physical Activity Guidelines
SNP for WIC Notice_3.8.2013
TOC Crystal WIC Reports 3-20-2013