September 4, 2012 WIC Update

SUBJECT 1: Revised Breastfeeding Policies
SUBJECT 2: ER# 1.01550 Training Local WIC Providers Policy Revised
SUBJECT 3: Changes to Shop N Save and Flavorite Juices in 64 oz Bottle
SUBJECT 4: New Logo/Slogan for Missouri WIC
SUBJECT 5: Funding for the Missouri WIC Conference

  1. Revised Breastfeeding Policies: The Breastfeeding Coordinator Job Description ER# 6.0500 and Supportive Breastfeeding Environment Policy ER# 6.05050 have been revised. The new policies are attached with the revisions highlighted in yellow. If you have any questions, please contact your district nutritionist or Kathy Mertzlufft, WIC Breastfeeding Coordinator, at or by phone at 573-526-4792. (THREE ATTACHMENTS)

  2. ER# 1.01550 Training Local WIC Providers Policy Revised: The Training Local WIC Providers policy (ER# 1.01550) has been revised and includes two summary charts depicting required time frames for completion of the trainings. The “Required Modules and Webinar WIC Trainings” summary chart includes timelines for completing Breastfeeding Promotion and Support, Data Security as well as other required modules and webinars. The “Face-to-Face Training Summary” chart specifies timelines for completing face-to-face Grow and Glow training, MOWINS training, Paraprofessional/Professional training and other required face-to-face trainings or continuing education. If you have questions about the policy or training summary charts, please contact the Technical Assistance staff assigned to your LWP. (THREE ATTACHMENTS)

  3. Changes to Shop N Save and Flavorite Juices in 64 oz Bottle: The Essential Everyday juice labels will be replacing both the Shop N Save and Flavorite juices in WIC retailers in the coming weeks. During the transition period, participants are allowed to purchase either brand of WIC approved juices in 64 oz bottle. Please share the attached poster with participants. If you have any questions, please feel free to contact Takako Tagami at (ONE ATTACHMENT)

  4. New Logo/Slogan for Missouri WIC: It’s time to be creative! Previously in the June 11, 2012 WIC Updates, the State WIC Office asked that you begin thinking about a new logo and/or slogan that could be used to promote the Missouri WIC program. We are now ready for your ideas, images, and suggestions. We will use the new logo/slogan on all WIC publications, including Electronic Benefits Transfer (EBT) cards and e-Learning documents. Attached you will find additional guidance for submissions. Please review this document prior to sending your suggestions. The document also shows the current WIC logos. E-mail your best slogans and/or images representing Missouri WIC to Susan Guerrant at by Friday, September 28, 2012. If you are submitting an image or picture please send it as an attachment in the e-mail. Multiple submissions are welcome! We would like to receive as many ideas as possible. Information regarding the selection of a new logo/slogan for Missouri WIC will be shared in a future WIC Update. Thank you in advance for your time, efforts, and suggestions.

    If you have questions, please contact Susan Guerrant at or by phone at 573-526-1368. (ONE ATTACHMENT)

  5. Funding for the Missouri 2012 WIC Conference held October 22-24 in Jefferson City: This is a reminder that DHSS will pay registration for a pre-determined number of staff members from Local WIC Agencies based on caseload size. LWPs must still register each staff member attending, regardless of who is paying. If you wish to send more staff than allowed by your caseload (see chart below), you may use regular WIC funds and bill the cost of registration.

    Below is a chart to show how many LWP staff the State agency will reimburse the local agency to send to the Conference.

    # Participants/Month WIC Staff Peer Counselor
    Under 749 2 1
    750 to 1,999 3 1
    2,000 to 4,000 4 1
    Above 4,000 5 2
    The FFY13 LAP SF5 has been loaded with funds to cover mileage, meals and lodging for staff members allowable according to DHSS. If your agency sends more staff than allowed by DHSS caseload limit, you may bill additional mileage, meals and lodging using regular WIC funds on the October ’12 (FFY13) WIC Invoice. LWP’s are responsible for their own hotel reservations. Please contact your TA staff if you have questions.

ER# 6 0500 BF Coordinator Job Description
ER# 6 05050 Supportive Breastfeeding Environment
Breastfeeding Roles
ER 1.01550 - Training Local WIC Providers
Required Modules and Webinars Training
Face-to-Face Training Summary
Juice Label Changes - Essencial Everyday
MO WIC Logo Guidance