November 5, 2012 WIC Update

SUBJECT 1: Breastfeeding Friendly WIC Clinic
SUBJECT 2: Thanksgiving Holiday
SUBJECT 3: WIC Lost/Stolen Check Report Form (WIC 31)
SUBJECT 4: Nutramigen AA - Name Change
SUBJECT 5: Safe Sleep Guidelines
JOB OPPORTUNITY: Health Education Supervisor - St. Louis County Department of Health

  1. Breastfeeding Friendly WIC Clinic: The state WIC office would like to congratulate the following local WIC agencies for receiving the designation of a “Breastfeeding Friendly WIC Clinic” for FFY 2013.

  2. Andrew County
    Livingston County
    Pike County
    Randolph County
    Columbia/Boone County
    Cole County
    Laclede County
    Pettis County
    Pulaski County
    Christian County
    Washington County
    Butler County
    Bollinger County
    Dunklin County
    Scott County
    Ste. Genevieve County
    St. Francois County
    Barry County
    Northeast Comm. Action Corp Springfield-Greene County
    Joplin/Jasper County
    Newton County
    Taney County
    Vernon County
    Webster County
    Samuel U. Rodgers Health Center
    Jefferson-Franklin Comm. Action Corp

    The purpose of this statewide effort is to implement evidence-based breastfeeding strategies to encourage and recognize local WIC providers that offer an optimal level of breastfeeding support. Many of these agencies had already implemented these strategies and have served as a model for developing the criteria for awarding the “Breastfeeding Friendly WIC Clinic” designation. Their success is being observed through increased breastfeeding rates.

    If your agency needs guidance on ways to implement the Breastfeeding Friendly WIC Clinic Criteria, please contact the WIC Breastfeeding Coordinator, Kathy Mertzlufft at or by phone at 573-526-4792.

  3. Thanksgiving Holiday: The State WIC Office, including the WIC Help Desk, will be closed on Thanksgiving, November 22, and on Friday, November 23, 2012.
    If you have questions, please call Mark Davis, or 573-526-5323 or 800-392-8209.

  4. WIC Lost/Stolen Check Report Form (WIC 31): The translated versions of the WIC Lost/Stolen Check Report form (WIC 31) are available through the WIC website. Please download and make copies as needed. The bilingual version of this form (English and Spanish) is being printed and will be available by the end of November 2012. If you have any questions, please feel free to contact Takako Tagami at

  5. Nutramigen AA - Name Change: Nutramigen AA will be renamed PurAmino in January 2013. The newly-labeled product will start shipping to stores in January 2013. Although the name of Nutramigen AA will be changed to PurAmino (new UPC and new product number), the following will not change:

    • Formulation,
    • Grams per Unpacked Leveled Scoop
    • Can Size
    • Reconstituted Ounces
    • Price

    On Tuesday, November 13, 2012, MOWINS will be updated to include the changes below

    • Nutramigen AA will be inactivated
    • PurAmino/Nutramigen AA will be activated

    Please see the attachment which is a supplement to FFRG (October 9, 2012). Share this change with participants who are receiving Nutramigen AA. If you have any questions, please feel free to contact Takako Tagami at (ONE ATTACHMENT)

  6. Safe Sleep Guidelines: Since the American Academy of Pediatrics (AAP) recommended all babies should be placed on their backs to sleep in 1992, deaths from Sudden Infant Death Syndrome (SIDS) have dramatically decreased. Unfortunately, infant deaths caused by unsafe sleep environments have increased. The state WIC office would like to remind all local WIC agencies, when providing education on infant sleeping, to follow the safe sleep guidelines provided by the AAP. The Missouri Department of Health and Senior Services provides information on safe sleep at on their website. At the bottom of the web page is information from the AAP, links to other safe sleep and SIDS websites, brochures available in the MO DHSS warehouse and a Safe Sleep and Shaken Baby video. If participants have additional questions, please refer them to their healthcare provider.

WIC Positions

Job Opportunity: Health Education Supervisor-St. Louis County Department of Health
St. Louis County Department of Health has two openings for the Health Education Supervisor position to work in the WIC Program. These are full time, grant funded Registered Dietitian positions working at St. Louis County DOH Health Centers located in north St. Louis County. The Health Education Supervisor position requires 4 years experience working as a Registered Dietitian, preferably in WIC, along with supervisory experience. For additional information, or to apply online go to

FFRG - Nutramigen AA to PurAmino