SUBJECT 1: July Newsletter
SUBJECT 2: MOWINS Help Desk Closure
SUBJECT 3: New Breastfeeding Campaign
SUBJECT 4: Loving Support Award of Excellence
SUBJECT 5: eWIC Update
SUBJECT 7: Breastfeeding Rates
SUBJECT 8: New Exit Counseling Handout

JOB POSTING: WIC Certifier/HPA - St. Charles County Health Department

SUBEJCT 1: July Newsletter. Please see the attached July 2018 newsletter. Highlights include:

  • Upcoming Project - will be surveying Spanish speaking clients in upcoming months to assess clients' interest in Health eKitchen and evaluate the overall wichealth experience.
  • Pinterest - one of the main goals with Pinterest is to build awareness of the WIC program.
  • New Resources - on August 8th, will introduce new resources and share how they were developed.
  • Health eKitchen - last month Health eKitchen launched over 30 new recipes.
  • Sneak Peek - is adding personal storiesto the resource list.

If you have any questions, please contact Rose Sipakati at

SUBJECT 2: MOWINS Help Desk Closure. The MOWINS Help Desk will be closed on the following date and time:

  • Tuesday, August 21, all day

The MOWINS Help Desk will check email and voicemail frequently during the closure time and will respond as soon as possible.

SUBJECT 3: New Breastfeeding Campaign. This year, the USDA Food and Nutrition Service (FNS) is launching a new breastfeeding campaign entitled "WIC Breastfeeding Support - Learn Together. Grow Together." The research-based social marketing campaign encourages moms who participate in WIC to breastfeed their babies and provides them with support and expertise to help them succeed. It includes a revamped website with resources for expectant and current mothers. Whether the user is learning about breastfeeding, beginning to breastfeed, overcoming common challenges, or thriving, the site has the information WIC moms need to make breastfeeding work for their family.

WIC local agencies will have access to downloadable resources and materials to share with participants and partners, including posters, educational materials, videos, and resources tailored for moms, dads, grandparents, and the support network of infant caregivers. Downloadable resources are available under the "WIC Partners and Staff" section. For more information on the WIC Breastfeeding Support campaign, please visit

SUBJECT 4: Loving Support Award of Excellence. The U.S. Department of Agriculture (USDA) awarded four WIC local agencies in Missouri the Loving Support Award of Excellence. The award program was established to recognize local agencies that have provided exemplary breastfeeding promotion and support activities. Three levels of excellence were recognized and awarded: Gold, Gold Premiere, and Gold Elite. Only local agencies that have operated a peer counseling program for at least one year, and met all of the required core components of the FNS Loving Support© Model for a successful peer counseling program, were eligible.

Of the 90 WIC local agencies recognized across the country, sixteen are located in the Mountain Plains Region. The four local agencies in Missouri that were awarded the Gold level are:

  • Andrew County WIC
  • Dunklin County WIC
  • Livingston County WIC
  • Taney County WIC

Congratulations for this achievement and thank you to all our local agencies for all the work you do in supporting breastfeeding. If you have any questions please contact Lisa Schlientz at or by phone at 573-751-6468.

SUBJECT 5: eWIC Update. The contract for the EBT (aka eWIC) implementation and banking processor has been awarded to Custom Data Processing (CDP). CDP will be responsible for implementation and the subsequent banking processing of the eWIC card transactions. Implementation will include: preparing retailers for electronic benefits, preparing local agencies and state staff for eWIC, and preparing materials for participants. Cognosante Consulting, LLC is the quality assurance (QA) contractor. Cognosante is a leader in WIC quality assurance activities and will assist CDP with implementation to deliver a seamless transition from checks to eWIC.

Pilot is projected to begin in the selected counties (Audrain, Boone, Callaway, Cole, Cooper, Howard, Miller, Moniteau, and Osage) in early summer 2019 and statewide rollout is expected to begin in fall 2019. More information will be provided as it becomes available.

SUBJECT 6: MOWINS Update. On Saturday, September 29, Release 2.32.01 will be applied to our MOWINS database. MOWINS will be locked down starting at 2:00 p.m., therefore all agency staff should be out of the database prior to that time. Agencies have the option to download the update any time on Sunday, September 30. Only agencies that have Monday clinics are asked to download Monday morning. Agencies with Tuesday clinics may choose to download on Monday afternoon or later. Those agencies that do not have clinics on Tuesday are requested to wait until at least Tuesday afternoon, or later in the week to complete the download. If you have machines that are not being used, they do not need to be updated until later in the week. However, we request that all computers be updated by no later than October 15 This release will include the regulatory risk factor changes that are to be implemented by October 1.

SUBJECT 7: Breastfeeding Rates. The Centers for Disease Control and Prevention have released the 2015 National Immunization Survey (NIS) breastfeeding data. The NIS survey measures breastfeeding initiation, duration and exclusivity rates, as well as the rate of formula supplementation for infants. As you look at our state-specific rates, and compare them to rates from previous years, keep in mind that state sample sizes are small, so state data confidence intervals are wide. While some changes at the state level appear to be large, up or down, none of the changes from last year are statistically significant. Also, keep in mind that these are rates for babies born in 2015, so more recent work in improving support for breastfeeding will not be reflected in these new estimates.

The WIC Breastfeeding Report for the period 7/1/2017 to 6/30/2018 is also available in BiPortal (Crystal Reports). The Missouri WIC program has seen an increase in both breastfeeding initiation and duration, with a state initiation rate of 71.3%. We would like to take this opportunity to congratulate our local agencies for their success in improving breastfeeding rates and to thank you for all the work you do in helping our moms reach their breastfeeding goals! If you have any questions about breastfeeding rates, please contact Lisa Schlientz at or by phone at 573-751-6468.

SUBJECT 8: New Exit Counseling Handout. With input from local agencies, the Exit Counseling handout has been revised and simplified. Also, the name has changed to Next Steps for Health. It is printed in English on one side and Spanish on the other side, and is now available in the warehouse for ordering. The order number will remain as #712. The current Exit Counseling handout in other languages will remain on the website for downloading until the new handout is translated. If you have any questions, please contact your district nutritionist.

SUBJECT 9: CEU Corner.
Helping WIC Families through the Opioid Crisis: Assessing, Supporting and Referring webinar on October 25, 2018 at 2:00 pm CST. This webinar, sponsored by the National WIC Association, will inform attendees about the national opioid crisis and give practical tools to help respond to clinical situations. Attendees will gain skills in screening, referral, and resources for individuals and families in the WIC program struggling with opioid misuse.

WIC Positions

JOB POSTING: WIC Certifier/HPA - St. Charles County Health Department. The St. Charles County Health Department is currently accepting applications for a Certifier/HPA position within the WIC Program. Minimum qualifications include graduation from a general or technical high school or equivalent. Requires two years responsible clerical experience performing customer service, and record keeping. Knowledge of WIC policies and procedures as set by federal and state programs is desired (not required). All applications must be submitted through the Saint Charles County Self-Service Website at
Faxed, e-mailed or printed applications will not be accepted.
For questions, please contact Eva Obirek at