November 10, 2014 WIC Update

SUBJECT 1: Shall, May, Should
SUBJECT 2: Mandatory Nutrition Update Training - Registration Open
SUBJECT 3: Missouri WIC Pandora Campaign


SUBJECT 1: Shall, May, Should: When reviewing WIC policy, it is important to understand the meaning of the terms shall, may, and should.

  • SHALL - Mandatory action
  • MAY - Optional action
  • SHOULD - Strongly recommended action

Contact your District Technical Assistance staff if you have questions

SUBJECT 2: Mandatory Nutrition Update Training - Registration Open: As was stated in the November 3 WIC Update, the USDA recently conducted a Management Evaluation of Missouri WIC. The WIC State Office is holding two trainings to provide guidance on the Nutrition and Administrative findings. The Nutrition Update Trainings have now been scheduled for early in 2015 at 8 locations throughout the state. A nutritionist from each agency must attend. Other WIC local agency counseling staff is encouraged to attend. This is a one-day training scheduled from 8:30am - 3:30pm. Dates and locations for trainings are as follows:

  • Missouri Department of Health and Senior Services, 930 Wildwood, Jefferson City, MO 65109
    January 23rd, February 27th
  • Southeast District Office, 2875 James Boulevard, Poplar Bluff, MO 63901
    January 28th, January 29th
  • Columbia Boone Public Health, 1005 West Worley Street, Columbia, MO 65203
    February 4th
  • Missouri Department of Conservation, 3500 South Baltimore, Kirksville, MO 63501
    February 5th
  • St. Charles County Department of Community Health, 1650 Boone’s Lick Road, St. Charles, MO 63301
    February 10th, February 11th
  • Northwest District Office, 3717 South Whitney, Independence, MO 64055
    February 17th, February 18th
  • Missouri Department of Health and Senior Services, Cameron Office, 207 McElwain Drive, Cameron, MO 64429
    February 19th, February 20th
  • Jordan Valley Health Center, Conference Room, 440 E. Tampa Springfield, MO 65806
    February 24th, February 25th, February 26th

You may register for the training here:
If you have questions, contact D’Anne Ward at or 573-526-0209

SUBJECT 3: Missouri WIC Pandora Campaign: The Missouri WIC Program is actively participating in the realm of Social Media. We recently ran a Pandora audio ad (attached) from
October 2-22, 2014. When the audio ad appeared on a media device the Missouri WIC Logo was displayed.

Our campaign did well! We served 1,531,155 impressions (impressions are how many times the audio ad ran), received 14,435 clicks (clicks are number of people who accessed our website), and achieved a click-through rate of 0.94%. When they click the ad the person was taken to our WIC Families webpage. The Pandora industry standard for public health organizations is 0.91%. Our campaign results were better than the public health standard. If you have any questions regarding this information, please contact D'Anne Ward at 1-800-392-8209 or email (ONE ATTACHMENT)

SUBJECT 4: Reminder And Clarification Of Foster Child Households. This is a reminder to LWPs to create a new household in MOWINS for each foster child when a child is in the legal custody of the state Children’s Division. WOM ER # 3.02000 says that a foster child is a separate household from the foster family and each foster child is considered a household size of one. Foster children who are siblings must each have their own household in MOWINS.

WOM ER # 3.03950 states “The LWP shall give a Participant ID Folder to each participating household.” Foster families should always have the folders available, as there are times when the child may be moved to another family/location, and will need to take their Food Instruments that have not been redeemed. LWPs must ensure that required signatures are entered on the folder to allow the authorized representative or proxy to redeem food instruments. Retailer personnel should only compare the signature on the front of the folder with the signature on the food instrument, but should not open the folder. If you have questions, please contact your assigned TA Team

SUBJECT 5: Thanksgiving Holiday. The State WIC Office will be closed and there will be no WIC Help Desk coverage on Thanksgiving, November 27 and the day after, November 28, 2014.

If you have questions, please contact Mark Davis at or 573-526-5323 or 800-392-8209

WIC Positions

JOB POSTING: WIC Certifier - Cass County. The Cass County Health Department is currently accepting applications/resumes for a position within the WIC Division. This position is a WIC Certifier. Minimum qualifications include a high school diploma or GED, two years of related experience preferred. For complete job description, visit Fax resumes to 816-380-8450 or e-mail to attention: Director or by mailing to 300 South Main Street, Harrisonville, MO 64701. Resumes will be accepted until position is filled.


Pandora Audio Ad (.mp3)