Missouri "Show-Me 5" Hospital Initiative

Taking the First Steps to Being Baby Friendly

The benefits of breastfeeding are well established and medical authorities agree breastfeeding is the optimal way to feed an infant. Birth facility policies and practices significantly impact whether women choose to breastfeed and how successful they are in reaching their infant feeding goals. The U.S. Surgeon General’s 2011 Call to Action to Support Breastfeeding cited hospital practices as a leading barrier to successful breastfeeding.

Evidence-based maternity care practices are shown to support breastfeeding initiation and duration. Adherence to the Ten Steps to Successful Breastfeeding of the Baby Friendly Hospital Initiative is associated with increased breastfeeding rates around the world. While Missouri hospitals should strive to achieve all ten steps, research shows that adopting the five steps of the Missouri “Show Me 5” Hospital Initiative will not only assist mothers in meeting their feeding goals, but may offer an effective path to an incremental adoption of evidence-based maternity care practices.

show me 5 hospital logo

The Missouri “Show Me 5” hospital practices are:

  1. Help mothers initiate breastfeeding within the first hour of birth.
  2. Practice “rooming-in”, allowing infants to stay in the same room as their mothers.
  3. Give infants no food or drink other than breast milk, unless medically indicated.
  4. Do not give pacifiers or artificial nipples to breastfeeding infants.
  5. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge.

The Guidelines and Evaluation Criteria provides specific information on each of the Missouri “Show-Me 5” hospital practices and how to evaluate that a birthing facility meets the criteria. The Self-Appraisal Tool is used for birthing facilities to review current maternity care policies and practices in optimal feeding and help assess where their facility is in the process.

Missouri “Show Me 5” Hospitals
Hannibal Regional Hospital* - May 2012
6000 Hospital Drive, Hannibal

Capital Region Medical Center - January 2014
1125 Madison, Jefferson City

Mercy Hospital - March 2014
1235 E. Cherokee, Springfield

Truman Medical Center Hospital Hill * - May 2014
2301 Holmes Street, Kansas City

Fitzgibbon Hospital * - July 2014
2305 South 65 Highway, Marshall

Women’s and Children’s Hospital * - October 2014
404 Keene Street, Columbia

Liberty Hospital - October 2014
2525 Glenn Hendren Drive, Liberty

Lake Regional Health System - January 2015
54 Hospital Drive, Osage Beach

St. Mary’s Hospital - October 2015
2505 Mission Drive, Jefferson City

Mercy Hospital Lebanon - February 2016
100 Hospital Drive, Lebanon

Barnes Jewish Hospital* - October 2016
One Barnes-Jewish Hospital Plaza, St. Louis

Cox Medical Center South - January 2018
3801 S National, Springfield

Cox Medical Center Branson - January 2018
525 Branson Landing Blvd., Branson

St. Luke’s East - May 2018
100 NE Saint Luke’s Blvd, Lee’s Summit

Truman Medical Center Lakewood* - June 2018
7900 Lee’s Summit Road
Kansas City, MO

* Hospital has also completed the Ten Steps to Successful Breastfeeding through the Baby Friendly Hospital Initiative.

For facilities ready to apply please complete the Application for the Missouri “Show-Me 5” Hospital Initiative and send to the contact information on the application. If you have questions or would like a printed copy of the Missouri “Show Me 5” Resource Kit, please contact Lisa Schlientz, State Breastfeeding Coordinator, at Lisa.Schlientz@health.mo.gov or by phone at 573-751-6468.