Action Steps to Create and Implement Campaigns & Promotions
Once you have determined that your partnership would like to implement a campaign or promotion addressing nutrition, you can begin to create an action plan, or list of detailed steps to be taken to implement your intervention. The time you take to outline your intervention will increase your chances of success. Your action plan may be divided into preparation, action, and evaluation steps. In terms of preparation, it is important to determine the partners, resources, media outlets and messages to develop in order to meet your goals and objectives for your nutrition campaign and/or promotion. In action, you and your partners begin to take the necessary steps to implement your intervention. Lastly, in evaluation you and your partners will take steps to determine or to give value to what you are doing in your intervention. While information about evaluation is found in the reflection section of these action steps, evaluation activities can also be implemented throughout preparation and action as well. Many of these steps you may have already begun to think through before you decided on your intervention, however you may need to revisit these areas as you develop your specific intervention action plan. Use this Worksheet and Checklist to help you plan your intervention.
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