July 16, 2012 WIC Update

SUBJECT 1: World Breastfeeding Week Promotion
SUBJECT 2: Breastfeeding Report
SUBJECT 3: Mandatory New and Revised Nutrition Risk Criteria Training
SUBJECT 4: Enfagrow Products (Powder) - 28.8 oz Promotional Size
SUBJECT 5: The FFY2013 Local Agency Plan (LAP) Caseload
SUBJECT 6: Registration for Missouri’s 2012 WIC Conference - Jefferson City
SUBJECT 7: Changes to the MOWINS webpage
SUBJECT 8: Reminder: WIC Help Desk Meeting

  1. World Breastfeeding Week Promotion: August 1-7 is designated each year as World Breastfeeding Week by the World Alliance for Breastfeeding Action (WABA) and the entire month of August is designated Missouri Breastfeeding Month. The theme for this year is “Breastfeeding, Not All Things Change”. The objective of this year’s theme is to illustrate that trends and technology have changed over time, but breast milk is still the same, perfect food for babies.

    The Bureau of Genetics and Healthy Childhood and the Office of Public Information have developed a new educational poster and a retractable badge holder that can be ordered through the MO DHSS warehouse. Go to http://health.mo.gov/warehouse/e-l-ghc.html for more information. The poster features a Missouri Breastfeeding mom and a sample is attached for you to preview before ordering. The poster is catalog #263 and the name badge holder is catalog #266.

    For additional ideas for World Breastfeeding Week, please see the attached suggested promotion activities from the National WIC Association. If you have any questions, please contact Kathy Mertzlufft by email at Kathy.Mertzlufft@health.mo.gov or by phone at 573-526-4792. (TWO ATTACHMENTS)

  2. Breastfeeding Report: The current breastfeeding initiation and duration report for the period ending 6/30/2012 is located on Crystal Reports. The selection of data for this report was done differently than in the past. The change in calculation is based on the way CDC selects data for the Pediatric Nutrition Surveillance System (PedNSS).

    Below is how the data was selected for both initiation and duration:

    • Initiation: Selected infants that were born during the reporting period.
    • BF at 1 month: Selected infants that turned one month of age during the reporting period.
    • BF at 3 months: Selected infants that turned three months of age during the reporting period.
    • BF at 6 months: Selected infants that turned six months of age during the reporting period.
    • BF at 12 months: Selected infants that turned twelve months of age during the reporting period.

    After the 2011 PedNSS report is published, CDC will no longer provide this data. By calculating the data in the same manner as CDC this will allow Missouri to continue comparing breastfeeding rates to other states that use the same method. According to the current breastfeeding report, Missouri WIC is showing substantial increases in both initiation and duration, which may in part be due to the new method of calculation.

    The state WIC office would like to thank all our local WIC agencies for their breastfeeding promotion and support efforts. This report shows that all the hard work at the local level is paying off. If you have any questions about the report please contact Kathy Mertzlufft by email at Kathy.Mertzlufft@health.mo.gov or by phone at 573-526-4792.

  3. Mandatory New and Revised Nutrition Risk Criteria Training: New and Revised WIC Nutrition Risk Criteria Training will be provided through a pre-recorded Webinar which will be available this fall. The purpose of the training is to provide the certifying staff (WIC Certifier, CPA/Nutritionist) with information on new and revised risk factors based on the World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC) Growth Charts for Children Aged 0-59 Months. One hour of Continuing Nutrition Education (CNE) will be offered for completing this training.

    Prior to implementation, and after the release of the mandatory training, the state office has scheduled conference calls, listed below, which will allow LWPs to ask questions regarding the information provided. These conference calls are optional.
    September 13, 2012: 9 - 11 AM (Eastern District)
    September 13, 2012: 1 - 3 PM (Central District)
    September 14, 2012: 9 - 11 AM (Southeast District)
    September 14, 2012: 1 - 3 PM (Southwest District)
    September 20, 2012: 9 - 11 AM (Northwest District)
    September 20, 2012: 1 - 3 PM (Northeast District)
    More information about these conference calls will be provided in the weeks to come. If you have any questions regarding this information, please contact D'Anne Ward at 800-392-8209 or email danne.ward@health.mo.gov.

  4. Enfagrow Products (Powder) - 28.8 oz Promotional Size: Beginning in late August, Mead Johnson will begin shipping a 28.8 oz promotional size of the following formula products:

    • Enfagrow PREMIUM Toddler (Powder)
    • Enfagrow Gentlease Toddler (Powder)

    Some WIC vendors in Missouri may carry both the 24 oz and 28.8 oz size of products this fall. Depending on the WIC vendors, the 28.8 oz size is expected to be on shelf for 4 to 6 weeks. The Missouri WIC program approves the 28.8 oz size of Enfagrow products. For example, participants can purchase a 28.8 can size of Enfagrow Premium Toddler with checks that read “24 OZ Enfagrow Premium Toddler”. If you have any questions, please feel free to contact Takako Tagami at Takako.Tagami@health.mo.gov.

  5. The FFY2013 Local Agency Plan (LAP) Caseload: The FFY2013 Local Agency Plan (LAP) Caseload, Rate-Per-Participant and Special Funding amounts have been updated by the WIC state office and the online LAP is ready for entry at http://health.mo.gov/living/families/wic/wiclwp/forms.php. If you have problems accessing the LAP application, please contact the ITSD Help Desk.

    To enter data in your LAP for FFY2013 after logging on to the application, select your agency number from the dropdown list and click on “Access Current WIC LAP” in the center of the page. Local Agencies need to complete their LAP by Friday, August 31, 2012.

    To assist local agencies in preparing their LAP, assistance is available. The FFY2013 Local Agency Plan (LAP) manual is available at: http://health.mo.gov/living/families/wic/wiclwp/pdf/LAP_Manual.pdf. The FFY2013 Local Agency Plan (LAP) Overview/Updates e-learning webinar is available at http://health.mo.gov/living/families/wic/wiclwp/training-wic_lap.php.

    If you have questions regarding the completion of the LAP for your agency, please contact a member of your WIC Technical Assistance Team. The map with names and contact numbers is located at http://health.mo.gov/living/families/wic/wiclwp/pdf/TAMap.pdf.

  6. Registration for Missouri’s 2012 WIC Conference - Jefferson City: “The Magic of WIC” will be held October 22-24, 2012 at the Capital Plaza Hotel in Jefferson City. The conference offers opportunities to network with WIC colleagues, keep up-to-date on nutrition and breastfeeding trends, visit with participating WIC exhibitors, and a chance to meet and discuss current WIC topics with State staff. The fee is $150 for registrations received by September 7. The registration form is attached. All conference activities will take place at the Capitol Plaza Hotel. The reservation deadline for Capitol Plaza is September 21. Please contact the hotel directly to reserve rooms. Complete and mail the attached form to register. If you have any questions, please contact Lynn Sojka, Missouri WIC Association President at lsojka@stlouisco.com. (ONE ATTACHMENT)

  7. Changes to the MOWINS webpage: During the week of July 23, 2012 several changes will be made to the MOWINS webpage (http://health.mo.gov/living/families/wic/mowins/index.php). We are adding lots of links and information that we hope you will find useful as well as a general reorganization of the information listed. Changes include a checklist to help diagnose signature pad errors and a link to the required security training but there are many more! Please contact Melissa.seaver@health.mo.gov if you have any questions.

  8. Reminder: WIC Help Desk Meeting: This is a reminder that there will be no WIC Help Desk coverage on Friday, July 20, 2012, from 8:15 am to 10:15 am. Although staff will not be available during these hours, feel free to leave a message and all calls will be returned as soon as possible. The purpose of these meetings is to review processes and procedures in order to provide the highest quality customer service to local agencies and WIC participants.

    If you have questions, please contact Melissa Seaver at 800-554-2544 or Melissa.Seaver@health.mo.gov.

Attachments:
2012 Conference Registartion Form
Medical Foods Availability at Local WIC Vendors
World Breastfeeding Week Action Ideas