January 18, 2011 WIC Update

WIC Logo

SUBJECT 1: Discontinuation of Best Choice and Always Save 46 oz. Canned Juices
SUBJECT 2: Breastfeeding Friendly WIC Clinic
SUBJECT 3: Availability Status of the WIC Participant ID Folders (WIC 17)
SUBJECT 4: Updated Supply Request Form (WIC-8)
SUBJECT 5: Need Participant Stories
Seminars and Conferences: Certificate of Training in Adult Weight Management
Seminars and Conferences: Certificate of Training in Childhood and Adolescent Weight Management

  1. Discontinuation of Best Choice and Always Save 46 oz. Canned Juices:  The state WIC office received notification that the 46 ounce canned varieties of Best Choice and Always Save juices have been discontinued by the manufacturer.  Authorized WIC Retail stores that stock these brands of 46 ounce canned juices will no longer have access to order these products for WIC customers.  WIC families should select an approved flavor(s) of 12 ounce frozen juice concentrate if the store does not have any approved flavors of 46 oz. canned juice in stock.  The other option for families is to redeem their WIC checks at an authorized store that has access to an approved 46 oz. canned juice.

    Please share this information with families that shop at retail stores that stock these brands of WIC approved juices.  If you have any questions, please contact the Vendor Group at the state WIC office at 573-751-6204.

  2. Breastfeeding Friendly WIC Clinic:  The state WIC office would like to announce criteria for local WIC providers to gain the designation of “Breastfeeding Friendly”.  The purpose of this statewide effort is to implement evidence-based breastfeeding strategies to encourage and recognize local WIC providers that offer an optimal level of breastfeeding support.  This concept was discussed at the “Using Loving Support to Grow and Glow in WIC” training that was attended by all local WIC staff last year.  The WIC breastfeeding task force worked with the state office to develop the specific criteria that must be met to be recognized as a “Breastfeeding Friendly WIC Clinic”.  Attached are the revised criteria.

    In April local WIC agencies will have the opportunity to apply for “Breastfeeding Friendly” status for the next fiscal year.  Once it is determined that the agency meets all the criteria, the local WIC provider will be designated as a “Breastfeeding Friendly WIC Clinic” and will be given additional funding to support breastfeeding mothers.  We realize that as evidence-based strategies are implemented and more WIC mothers initiate and continue to breastfeed, more local WIC staff time is needed for breastfeeding support.  The extra funding provided must be used for additional staff time and will need to be budgeted in the FY 2012 LAP.  Funding amounts will vary from $10,000 to $50,000 per year, depending on the agency’s prenatal/breastfeeding caseload.  Additional recognition will be provided, including a plaque to hang in the clinic.

    Local WIC providers will need to re-apply each year in order to validate that they continue to meet the criteria before the additional funding will be provided.  If you have any questions, please feel free to contact Kathy Mertzlufft, WIC Breastfeeding Coordinator, by email at Kathy.Mertzlufft@health.mo.gov or by phone at 573-526-4792.

  3. Availability Status of the WIC Participant ID Folders (WIC 17):  Although the WIC Participant ID folders (WIC 17) are being printed, it is expected that they will not be available at the DHSS warehouse for the next 3 to 4 weeks.  The State office apologizes for any inconvenience this may cause.  If your agency needs ID folders in the next 3 to 4 weeks, please contact Takako Tagami at Takako.Tagami@health.mo.gov.

  4. Updated Supply Request Form (WIC-8):  The WIC Supply Request Form (WIC-8) and WIC Nutrition Education Resource were updated.  Please begin using the updated form, when ordering supplies and resources from the DHSS Warehouse.  If you have suggestions and/or questions, please contact Takako Tagami at Takako.Tagami@health.mo.gov.

  5. Need Participant Stories:  At the WIC conference agencies were asked to send Lyn any participant stories about their WIC experience.  To date she has received two of these and they are very moving – thank you to the two agencies that provided them.  In late February we will be going to Washington, DC to the National WIC Association Leadership Conference.  During this time we make face-to-face visits with the Missouri Congressional Delegation and share updated district specific program information with them.  We would like to include a participant story with each update we do.  These stories speak volumes about how WIC services touch and help real people in their districts.

    The tone of Congress has changed, and voters have communicated a strong desire for Congress to cut spending in order to reduce the federal debt.  WIC is a program funded with discretionary money meaning it is not guaranteed and must be included in the federal budget each year.  It is up to us to show our elected officials that WIC touches real people in a meaningful way.

    We need stories from Congressional Districts 1 (Lacy Clay), 3 (Russ Carnahan), 5, (Emanuel Cleaver) 6 (Sam Graves), 7 (Billy Long), 8 (Jo Ann Emerson), and 9 (Blaine Luetkemeyer).  We have stories from Districts 4 (Vicki Hartzler) and 2 (Todd Akin).  Please send your participant stories to Lyn Konstant by fax (573-526-1470) or email (Lyn.Konstant@health.mo.gov).

    Seminars and Conferences:

    The Commission on Dietetic Registration will be offering Certificate of Training programs in Adult and Childhood and Adolescent Weight Management as noted below:

    Certificate of Training in Adult Weight Management:
    April 14-16, 2011 – Omaha, Nebraska
    May 16-18, 2011 – Lombard, Illinois
    June 16-18, 2011 – Atlanta, Georgia
    For registration information and to view the certificate requirements, timeline, registration deadlines and agenda: http://www.cdrnet.org/wtmgmt/CertificateOfTraining.htm

    Certificate of Training in Childhood and Adolescent Weight Management:
    March 31–April 2, 2011 – New Brunswick, New Jersey
    May 24-26, 2011 – Minneapolis, Minnesota
    June 7-9, 2011 – Lexington, Kentucky
    For registration information and to view the certificate requirements, timeline, registration deadlines and agenda: http://www.cdrnet.org/wtmgmt/childhood.htm

Attachments:
WIC-8 Supply Request
Breastfeeding Friendly WIC Clinic Criteria