July 6, 2010 WIC Update

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SUBJECT 1: WIC Contract Rate Increase
SUBJECT 2: Sesame Workshop Corrects Access Number in Free Guide
SUBJECT 3: WIC Breastfeeding Peer Counseling Study Final Implementation Report
SUBJECT 4: Learning Dynamics Newsletter
SUBJECT 5: New Nutrition Education Items – Oral Health
SUBJECT 6: Upcoming Changes to Formulas - Important!
SUBJECT 7: 2011 Contract Scope of Work
SUBJECT 8: 2010 WIC Conference

  1. WIC Contract Rate Increase:  Local Agency Administrators and WIC Coordinators were sent an email on Friday, July 2 announcing the following:  The WIC program is offering a per participant rate increase in fiscal year (FY) 2010 for local WIC agencies that need the additional funds to provide WIC services.  Agencies can elect to receive a per participant rate increase from $12 per participant to $13 per participant retroactive to October 1, 2009.  Local WIC agencies are asked to review their WIC budget and expenditures to date and their current level of service to assess their need for and ability to spend these additional funds by September 30, 2010. 

    The rate increase is not mandatory and will not be applied across the board to all agencies.  We ask each agency to be prepared to discuss their needs with their WIC technical assistance (TA) staff and based on that discussion determine whether they do or do not want the rate increase in FY 2010.  The per participant rate will be $13 for FFY 2011 (beginning October 1, 2010).

    The additional funds can be used to negate the impact of a caseload reduction that is needed based on current levels of service.  Other priority uses for additional WIC funds include: reclaiming in-kind funds already used to pay for agency staff; obtaining privacy partitions to ensure confidentiality for WIC participants; purchasing portable WIC signage for main and satellite sites; paying staff time to do outreach for the purpose of increasing WIC caseload; increasing WIC service hours to accommodate participants that work during regular business hours; adding more nutritionist time; and opening satellite sites to make services more available for participants.  If your needs are outside these priorities, please share them with your WIC TA staff person.

    Each agency will be called by their TA staff person within the next two weeks.  If you have any questions before you are contacted, please contact your TA staff.

  2. Sesame Workshop Corrects Access Number in Free Guide:  The State WIC office was notified by one of our LWPs about an inaccurate 800 number for the SNAP program that was referenced in the Sesame Street Families Stand Together – A Guide for Getting through Tough Times?  Once we were notified, we contacted both USDA and NWA of this error.  These free booklets were sent to most of our LWPS.  Your agency can choose to mark out that phone number, which is on page 10 of the booklet (remember to do both English and Spanish sides of the booklet) or remove the entire page (both English and Spanish).  The following was received from the National WIC Association addressing this error:

    Sesame Workshop Corrects Access Number in Free Guide

    Washington, DC, 28 June 2010 – Some State and Local Agencies may have in circulation copies of “Sesame Street Families Stand Together – A Guide for Getting Through Tough Times?” provided free through a partnership between NWA and Sesame Workshop.

    It has come to NWA’s attention that copies of the “Guide” printed earlier this year and in circulation offers an 800 number that once belonged to the SNAP program (at the time of printing, but has since been changed) that now provides access to a porn site. On page 10 of the Guide, the booklet reads: For food assistance and health services: Contact SNAP at www.fns.usda.gov/fsp or 1-800-388-8887.  Since discovering this unfortunate problem:

    • Sesame Workshop has updated the USDA SNAP website address and toll-free number on their website;
    • The next print run for the kit will delete the number, update the website and drive anyone to seek a local number on the USDA website;
    • Sesame Workshop will continue to use this policy as they move forward with future print publications to avoid any issues with numbers that are no longer in service or have changed as the Sesame Workshop website is updated frequently;
    • Sesame Workshop and the USDA have spoken about this and the USDA is pleased with the measures taken to correct the situation.

    NWA regrets any confusion or embarrassment this situation may have created.  If you have any questions, contact your district nutritionist.

  3. The WIC Breastfeeding Peer Counseling Study Final Implementation Report has been released and is available on the USDA Food and Nutrition Service website at http://www.fns.usda.gov/ora/.

    The Food and Nutrition Service (FNS) undertook the WIC Breastfeeding Peer Counseling study to understand both the way that breastfeeding peer counseling grants are being used, and their impact on breastfeeding among WIC participants.  It will ultimately provide a comprehensive and systematic picture of the implementation and impact of the Loving Support Peer Counseling program.  This initial report, which looked at grants provided in FY 2007 and 2009, focuses on implementation, describing the process by which States implemented the Loving Support model, and how funds are being used.  It also describes general characteristics and operational issues in a sample of local WIC agencies implementing the program, and explores five agencies in more depth through local case studies.

    A second study, on the impact of an enhancement of the Loving Support Peer Counseling Program on breastfeeding outcomes for WIC participants, is underway.  Attached you will find the report summary, the full report is available on the FNS website.  If you have any questions, contact your district nutritionist.

  4. Learning Dynamics Newsletter:  Attached is the latest “Customer Service Notes for WIC.”  This issue is on emotional intelligence and was written by Learning Dynamics’ Senior Consultant, Kira Copperman.  Ms. Copperman has written articles and presented workshops on emotional intelligence.  If you have any questions, contact your district nutritionist.

  5. New Nutrition Education Items – Oral Health:  The following new brochures will be available at the DHSS warehouse in a couple of weeks:
    • A Healthy Smile for Your Baby (#907)
    • A Healthy Smile for Your Child (#908)

    During the week of July 6, 2010, WIC Nutrition Coordinators will receive e-mail with a link to the survey monkey to answer questions about quantities of brochures that your agency needs.  Please complete the questionnaire by July 16, 2010.  Your agency will receive the new brochures from the warehouse during the week of July 19, 2010.  If you have any questions, please feel free to contact Takako Tagami at Takako.Tagami@health.mo.gov.

  6. Upcoming Changes to Formulas - Important!  Please read the attached notification letter which describes upcoming changes listed below and share with your staff.
    • Name Change - Enfamil Premium (Effective August 1, 2010)
    • EnfaGrow Soy (24 oz) – Powder

    If you have any questions, please contact Takako Tagami at Takako.Tagami@health.mo.gov.

  7. 2011 Contract Scope of Work:  It will soon be time to complete the WIC Local Agency Plan for the coming fiscal/contract year.  Knowing what changes the contract will include is an important part of the planning process.  Attached is the Fiscal Year 2011 Local Agency Nutrition Services Contract Scope of Work for local WIC providers.  In some instances wording was revised for clarity or to match policy; in others, paragraphs were moved or combined for consistency.  A few items are new this year.  Notable changes from the previous contract year are highlighted in yellow.  The reimbursement rate for the 2011 contract year will be $13.00 per participant served.  Please contact your assigned WIC technical assistance staff with any questions about the scope of work.

  8. 2010 WIC Conference: 2010 WIC Conference will be held October 25, 26, and 27, 2010.  Are you planning to attend the 2010 WIC Conference in Oct? The 2010 WIC Conference offers opportunities to network with WIC colleagues, keep up-to-date on breastfeeding trends, see your favorite vendor, and ask the WIC Director your questions.  Please review the planned Agenda at a Glance in the attachment. If you plan to attend, let us know by completing the attached Conference Optimizer and returning to WICOperations@health.mo.gov by July 19, 2010 or as soon as possible.  Please use the Optimizer attachment to estimate the cost of registration, meals, lodging, and travel.  Registration will be available in the 2010 contract through an amendment, allowing registration on the Early Bird Rate.  The other costs will be included in the LAP for planning and in the FFY 2011 Local WIC Provider contract. If you have any questions, please contact your district TA staff.

2010 WIC Conference Worksheet
A Healthy Smile for Your Baby (#907)
A Healthy Smile for Your Child (#908)
Draft Conference Agenda
Formula Change Notification Letter
FY11 WIC Scope of Work
Learning Dynamics WIC Tips for June 2010
WIC Peer Counseling Summary


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