September 10, 2007 WIC Update

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SUBJECT 1: WIC Customer Satisfaction Survey
SUBJECT 2: August Caseload Update
SUBJECT 3: WIC Funding
SUBJECT 4: Participant-Centered Goal Setting

  1. WIC Customer Satisfaction Survey:  The Missouri WIC Program wants to find out how well we meet the needs of our customers, the WIC families.  In October and November 2007, twenty-one (21) local WIC agencies have been selected to conduct the WIC Customer Satisfaction Survey.  These agencies were selected due to the diverse population they served.  The selected agencies are: Barry Co. HD, Columbia-Boone Co. HD, Crescent Clinic, Dunklin Co. HD, Family Care Health Center, Grace Hill Health Center, Howell Co. HD, Human Development Corporation, Joplin City HD, McDonald Co. HD, Newton Co. HD, Pettis Co. HD, Platte Co. HD, Saline Co. HD, Samuel Rodgers Health Center, Springfield-Greene Co. HD, St. Charles Co. HD, St. Joseph/Buchanan Co. HD, St. Luke’s Hospital, Taney Co. HD, and Truman Medical Center.  In order to improve services for all of our customers, the English version of the survey has been translated into Spanish, Somali, Bosnian, Vietnamese, Arabic, and Russian.  The selected agencies will receive instructions and printed copies of the survey in English and other languages next week.  Attached is the English version of the WIC Customer Satisfaction survey.  Agencies that are not part of this project can make copy of the attached survey for your use.  If you want copy of the survey in other languages, the data base to collect the data, or have questions related to the project, please contact Annie Siu-Norman by e-mail or call her at (573) 522-9149.
  2. August Caseload Update:  We have received the caseload report for the month of August.  Participation count did not drop as a result of staff being out at the WIC Conference.  Instead, August 2007 set a new one-month record for services to 139,578 participants, surpassing the previous record set in August 2006 by 2,585 participants.  See the caseload graph provided.  Thank you for your dedicated efforts to reach out to potential WIC participants and provide needed services.  If you have questions or need additional information, please contact Lyn Konstant at or Jim Schindler at
  3. WIC Funding:  Several questions came up during the WIC conference on WIC funding and how it is used.  Two pie charts were developed that illustrate WIC funding and allocations (see pdf document).  These were shown during the Missouri WIC Town Hall meeting at the WIC conference.  The first shows the total amount of funds received in FY 2007.  Funding is broken down into food funds, funds received from the infant formula rebate contract and the nutrition services funds.  Food and formula rebate funds can be spent only for food.  Nutrition services funds are used for contracts with local agencies and other supportive services.  Nutrition services funds can be used for food if necessary and available.

    The second pie chart shows how the nutrition services funds are allocated.  The majority of funds (74%) are dedicated to local WIC provider contracts.  The rest of the funds are divided into the following categories along with some examples of what these funds support.
    Education support (2%) - local WIC staff training, printed materials and forms, educational materials for LWPs, technical assistance;
    Computer equipment (1%) - computers and printers for local agencies and state staff;
    IT support (4%) - set-up of new computers, HANDS maintenance and upgrades, WIC help desk, ITSD help desk;
    Medical supplies (1%) - microcuvettes;
    Enhancement projects (3%) - special project funds that USDA allocates 3 or 4 months after the start of the fiscal year;
    Indirect (4%) - funds business costs, overhead, legal and contract/payment support for the WIC grant;
    State (11%) - state WIC staff, monitoring, travel associated with running the state agency portion of the WIC program.
    If you have questions or need additional information, please contact Lyn Konstant at or call 537-751-6086.

  4. Participant-Centered Goal Setting:  A specific participant-centered goal has proven beneficial for both WIC participants and individuals who provide nutrition education and counseling.  SMART is an acronym for the five characteristics of a well-designed goal (Specific, Measurable, Achievable, Realistic and Timely.)  Attached is a reference sheet created to assist the CPA when designing a participant-centered nutrition and/or health goal.  This process is recommended when writing participant-centered goals.  If you have any questions regarding this information, please contact your district nutritionist.

Survey English - final
Missouri WIC Caseload Analysis 04-AUG 07
2007 WIC Funding
2007 Nutrition Services Allocation
Goal Setting - SMART