Physical Activity

Tools and Resources for Campaigns & Promotions

Select a section:

  1. Populations

Racial/Ethnic Minorities

African Americans

CANFit
http://www.canfit.org/
The California Adolescent Nutrition and Fitness (CANFit) Program is a nutrition and physical activity promotion program for low-income African American, American Indian, Latino, Asian American, and Pacific Islander youth.

Eat Smart, Move More…North Carolina in Faith Organizations
http://www.eatsmartmovemorenc.com/Faith.html
Eat Smart, Move More has physical activity and nutrition campaign materials available for those who wish to begin a program in African American churches. A list of guides and other resources are available on the website.

Sisters Together – Program Guide
http://win.niddk.nih.gov/publications/SisPrmGuide2.pdf
Sisters Together is a physical fitness program for African American women. This 44-page PDF guide shows individuals how to begin a Sisters Together program in their community. Information includes how to get started, get support, and work with the media.

Age

Children and Adolescents

Nickelodeon Television Network "LET'S JUST PLAY" Campaign
http://www.nick.com/all_nick/everything_nick/ljp_home07.jhtml
Nickelodeon's Let's Just Play encourages children to go outside and play rather than watching television. Nickelodeon reaches out to children through media, schools, and communities.

The President’s Challenge
http://www.presidentschallenge.org/      
The President’s Challenge is a national youth fitness program that encourages active lifestyles. Information is available for kids, adults, and seniors.  

Centers for Disease Control and Prevention 'VERB Youth Media Campaign'
http://www.cdc.gov/youthcampaign/index.htm
VERB is a national campaign to encourage children to participate in physical activity regularly. VERB materials are available for viewing and download on the site.

Center for Disease Control and Prevention CDC 'Kids Walk to School Resource Materials'
http://www.cdc.gov/nccdphp/dnpa/kidswalk/index.htm
The Kids Walk-to-School program is a community-based program that encourages children to walk to and from school in groups accompanied by adults. The program also advocates for communities to build partnerships with others to create an environment that is supportive of walking and bicycling to school safely.

Game On! The Ultimate Wellness Challenge
http://www.actionforhealthykids.org/school-programs/our-programs/game-on/
Game On! is a campaign to promote healthy nutrition and physical activity during the school day and to raise awareness of the importance of physical activity and nutrition in schools.

CANFit
http://www.canfit.org/
The California Adolescent Nutrition and Fitness (CANFit) Program is a nutrition and physical activity promotion program for low-income African American, American Indian, Latino, Asian American, and Pacific Islander youth.

GoGirlGo!
http://www.gogirlgo.com/cgi-bin/iowa/ggw/splash.html
Go Girl World is an interactive site for girls who participate in sports to communicate with each other and advocate for women in sports. Features include a message board, an action center, an advice column, and more.

Project ACES
http://www.lensaunders.com/aces/aces.html
Project ACES (All Children Exercise Simultaneously) aims to educate children about the importance of lifelong fitness. Each May, millions of school children all over the globe exercise simultaneously in a symbolic gesture of fitness and unity.

Gender

Women

WOMAN Challenge
http://www.4women.gov/woman/
The WOMAN (Women and girls On the Move Across the Nation) Challenge is an 8-week national program that encourages women and girls to walk for better health.

GoGirlGo!
http://www.gogirlgo.com/cgi-bin/iowa/ggw/splash.html
Go Girl World is an interactive site for girls who participate in sports to communicate with each other and advocate for women in sports. Features include a message board, an action center, an advice column, and more.

Sisters Together – Program Guide
http://win.niddk.nih.gov/publications/SisPrmGuide2.pdf
Sisters Together is a physical fitness program for African American women. This 44-page PDF guide shows individuals how to begin a Sisters Together program in their community. Information includes how to get started, get support, and work with the media.

Low-income

CANFit
http://www.canfit.org/
The California Adolescent Nutrition and Fitness (CANFit) Program is a nutrition and physical activity promotion program for low-income African American, American Indian, Latino, Asian American, and Pacific Islander youth.

VERB – Materials to Reach Tweens
http://www.cdc.gov/youthcampaign/
This VERB site includes marketing resources for the VERB campaign that is targeted towards tweens. Resources include toolkits, fliers, and activity cards.

Rural/Urban

Smart Growth America
http://www.smartgrowthamerica.org/
Smart Growth America is a coalition campaigning to improve physical activity through city planning. Areas of focus include housing, transportation, schools and more.

Disabilities

The President’s Challenge – Accommodating Students with Disabilities
http://www.presidentschallenge.org/participate/ed-disabilities.shtml
This page provides information on how to accommodate students with disabilities who are participating in the President’s Challenge program.

Adapt the Fun for Everyone!
http://www.health.ny.gov/publications/0954/
Adapt the Fun for Everyone gives information on designing a physical activity program for individuals with disabilities. Includes a list of resources on information about physical activity in individuals with disabilities.

The National Center on Physical Activity and Disability
http://ncpad.org/
This site has a wealth of information on physical activity and nutrition promotion in individuals with disabilities.

I Can Do It, You Can Do It
http://www.hhs.gov/od/physicalfitness.html
I Can Do It, You Can Do It is a national campaign to promote physical activity in individuals with disabilities through the use of mentors.

  1. Settings

    Home-based

    Nickelodeon Television Network "LET'S JUST PLAY" Campaign
    http://www.nick.com/all_nick/everything_nick/ljp_home07.jhtml
    Nickelodeon's Let's Just Play encourages children to go outside and play rather than watching television. Nickelodeon reaches out to children through media, schools, and communities.

    School-based

    Center for Disease Control and Prevention CDC 'Kids Walk to School Resource Materials'
    http://www.cdc.gov/nccdphp/dnpa/kidswalk/index.htm
    The Kids Walk-to-School program is a community-based program that encourages children to walk to and from school in groups accompanied by adults. The program also advocates for communities to build partnerships with others to create an environment that is supportive of walking and bicycling to school safely.

    Game On! The Ultimate Wellness Challenge
    http://www.actionforhealthykids.org/school-programs/our-programs/game-on/
    Game On! is a campaign to promote healthy nutrition and physical activity during the school day.

    The President’s Challenge – Educators
    http://www.presidentschallenge.org/
    This site gives educators everything needed to implement a President’s Challenge program in their schools. Also encouraged to participate are students in home schools and students with disabilities.

    Nickelodeon Television Network "LET'S JUST PLAY" Campaign
    http://www.nick.com/all_nick/everything_nick/ljp_home07.jhtml
    Nickelodeon's Let's Just Play encourages children to go outside and play rather than watching television. Nickelodeon reaches out to children through media, schools, and communities

    Center for Disease Control and Prevention CDC 'Kids Walk to School Resource Materials'
    http://www.cdc.gov/nccdphp/dnpa/kidswalk/index.htm
    The Kids Walk-to-School program is a community-based program that encourages children to walk to and from school in groups accompanied by adults.

    Worksite-based

    do Campaign – At Work
    http://www.do-groove.com/
    Tools and resources from the do Campaign for the workplace include activities that can be done to encourage employees at workplaces to get 10 minutes of activities 3 times a day.

    Community-based

    Nickelodeon Television Network "LET'S JUST PLAY" Campaign
    http://www.nick.com/all_nick/everything_nick/ljp_home07.jhtml
    Nickelodeon's Let's Just Play encourages children to go outside and play rather than watching television. Nickelodeon reaches out to children through media, schools, and communities.

    Skagit County Physical Activity Coalition 'Be Active Skagit County'
    http://www.beactiveskagit.org/
    This website is produced by a community-based partnership of individuals from private and public sectors. The SCPAC emphasizes everyday activities to help maintain a healthy lifestyle.

    Center for Disease Control and Prevention CDC 'Kids Walk to School Resource Materials'
    http://www.cdc.gov/nccdphp/dnpa/kidswalk/index.htm
    The Kids Walk-to-School program is a community-based program that encourages children to walk to and from school in groups accompanied by adults.

    Faith-Based Settings
         
    Eat Smart, Move More…North Carolina in Faith Organizations
    http://www.eatsmartmovemorenc.com/Faith.html
    Eat Smart, Move More has physical activity and nutrition campaign materials available for those who wish to begin a program in African American churches. A list of guides and other resources are available on the website.

  2. Implementation

    Eat Smart, Move More…North Carolina in Faith Organizations
    http://www.eatsmartmovemorenc.com/Faith.html
    Eat Smart, Move More has physical activity and nutrition campaign materials available for those who wish to begin a program in African American churches.

    Sisters Together – Program Guide
    http://win.niddk.nih.gov/publications/SisPrmGuide2.pdf
    Sisters Together is a physical fitness program for African American women. This PDF guide shows individuals how to begin a Sisters Together program in their community.

    Food, Fun & Fitness: A Community Action Toolkit
    http://www.acfn.org/programs-and-research/toolkits
    A Community Action Toolkit from the American Council For Fitness & Nutrition.  The toolkit provides information for planning, implementing, promoting, and evaluating the effectiveness of wellness programs.

    Center for Disease Control and Prevention CDC 'Kids Walk to School Resource Materials'
    http://www.cdc.gov/nccdphp/dnpa/kidswalk/index.htm
    The Kids Walk-to-School program is a community-based program that encourages children to walk to and from school in groups accompanied by adults.

    Game On! The Ultimate Wellness Challenge
    http://www.actionforhealthykids.org/school-programs/our-programs/game-on/
    Game On! is a campaign to promote healthy nutrition and physical activity during the school day and to raise awareness of the importance of physical activity and nutrition in schools.

    CANFit
    http://www.canfit.org/
    The California Adolescent Nutrition and Fitness (CANFit) Program is a nutrition and physical activity promotion program for low-income African American, American Indian, Latino, Asian American, and Pacific Islander youth.

  3. Other Tools/Resources

    BlueCross BlueShield of Minnesota 'Do campaign'
    http://www.do-groove.com/
    The Do campaign encourages increasing physical activity in people’s daily lives. This campaign website provides interactive tools to encourage people to be active for at least 10 minutes, three times a day.

    Game On! Toolkit   
    http://www.actionforhealthykids.org/special_GameOnToolkit.php
    This website has everything needed to implement a Game On! program at schools. Fliers, signs, and press releases are included.

    The President’s Challenge – Order Center
    https://www.presidentschallenge.org/shop/index.php
    The President’s Challenge Order Center has apparel, awards, teaching aids, and more to enhance a President’s Challenge program.
         
    CANFit Resources
    http://www.canfit.org/resources.html
    CANFit is a physical activity promotion program for low-income minority youth in California. Resources included on this site include program materials, fact sheets, and newsletters.

    Adapt the Fun for Everyone!
    http://www.health.ny.gov/publications/0954/
    Adapt the Fun for Everyone gives information on designing a physical activity program for individuals with disabilities. Includes a list of resources.

    DisabilityInfo.Gov
    https://www.disability.gov/health/health_%26_wellness
    This site includes links to websites that have resources for individuals with disabilities and physical activity.

    VERB Pressroom
    http://www.cdc.gov/youthcampaign/pressroom/
    The VERB Pressroom site has a compilation of tools that can be used to motivate individuals to incorporate physical activity into their daily lives such as websites, fliers, and articles.    

    Sisters Together – Program Guide
    http://win.niddk.nih.gov/publications/SisPrmGuide2.pdf
    Sisters Together is a physical fitness program for African American women. This 44-page PDF guide shows individuals how to begin a Sisters Together program in their community.

    Healthy Weight Awareness Campaign   
    http://www.healthymainepartnerships.org/panp/healthy_weight.aspx
    These are campaign materials for the Healthy Weight Awareness Campaign. It includes TV and radio spots, posters, brochures, kits, and more.

    do Campaign – At Work
    http://www.do-groove.com/
    Tools and resources from the do Campaign for the workplace include activities that can be done to encourage employees at workplaces to get 10 minutes of activities 3 times a day.

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